What makes a memorable infographic? Kira Lauber explains the importance of creating a narrative and using a metaphor to present complex data in a clear and attractive way
Many infographics are so complicated that I’d rather read a chunk of well-written copy.
But wasn’t the point of infographics to present us with easy-to-read, digestible chunks of information in an interesting and visually enticing format? Yes, information can be beautiful but it also needs to educate readers and remain in their minds long after they forget about the flashy design.
However, done well, infographics are a great way of presenting data. But as everyone jumps on the infographics bandwagon, more and more seem to be focusing on creating complex artistry rather than making a comprehensible resource.
Simplify your infographics
Infographics can be visually stunning but they must convey your message (see the example below). They need to be educational as well as being aesthetically pleasing enough to share and link to. Here are some simple ways to create effective infographics.
Create a narrative
The best way to create a memorable infographic is by developing a narrative. Create a story within the design that is relevant to your niche and focus.
Prioritise the data
Creating a hierarchy of data will help your readers to visualise which data you deem most important. Bolder, larger fonts and graphics are a simple way of highlighting the key points you want to get across.
Say it with metaphors
Infographics are particularly useful when trying to convey an important message that is difficult to comprehend. One method for explaining the complex is to use metaphors. The element of surprise is always a good way to create memorable infographics. Execute the unexpected by looking for metaphors that people may not have associated with your niche before to help you stand out from the crowd.
Illustrate the obvious
However, some infographics take it too far when it comes to using metaphors. If something is easily explainable, illustrate the obvious instead of confusing the reader further. Don’t shy away from simply translating data into graphics that readers would naturally associate with key terms.
If you're looking to create simple yet effective infographics, there are some fantastic infographic creator websites out there that are completely free to use at the basic level.
Written by Kira Lauber.