Marketing strategy

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

Marketing strategy - overview

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Your marketing plan - overview

How to make an effective marketing plan for your small business, including choosing the marketing mix, setting objectives and tracking results.[

Do a SWOT analysis - overview

Where to start with SWOT analysis, what to include, where to find the information and how to use it to help your business survive and thrive.

Branding - overview

No idea whether your business needs a brand? The basics of how to create a valuable brand and how to exploit it for business advantage.

Pricing - overview

Your business needs to get pricing right. The basics on the different pricing strategies you could use, and what you need to consider.

Your target market - overview

Our introduction to identifying market segments, and how it can help you tailor your offer to meet their needs - helping you sell more effectively.

Product development - overview

Our guide to product development, including customer research, market positioning, the product life cycle and how to keep your product range fresh.

Map of Europe with a red line separating the UK from the mainland as part of Brexit
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Brexit and your business

You need to understand how Brexit affects your business. Our overview of the key issues you should be thinking about

Person building a sign saying 'BRAND'
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Building a brand - checklist

A memorable brand can reinforce your identity and encourage customer loyalty. But there's a lot more to a lasting brand than a well-designed logo.

Creating a brand for your business
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Creating a brand

How to build a strong brand identity for your business that meets the needs of your customers and persuades them to choose your firm over your competitors

Design
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Design

Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.

A woman takes payment for an online order from the EU
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Brexit for ecommerce businesses

How Brexit affects UK ecommerce businesses. The implications for sales to UK and EU customers, and practical steps you should consider

A billboard advertisement by the government informing businesses trading with the EU to act before the end of the Brexit transition period
FAQs

Brexit: small business FAQs

Understanding how Brexit is likely to affect your business, what you should do to prepare, and where to find further help and support.

'IDEA' written in white text with an orange background
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Great infographics made easy

Kira Lauber explains the importance of creating a narrative and using a metaphor to present complex data in a clear and attractive way.

A local coffee shop full of local customers
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How to attract more local customers

How to get more local customers using Google My Business, social media sites, customer reviews and networking to market your business.

A marketing team work on a business rebrand
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How to rebrand your small business

Rebranding your small business can give it new impetus especially your brand is underperforming. When to rebrand and how to make your new brand a success

Handwritten 'find your niche' on a notepad on a desk
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How to set up a niche business

Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend finds out how small can be beautiful.

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Selling on eBay and Amazon

Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.

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Customer service lessons for retailers

It can be tough for small retailers on the high street. Customers are looking for bargains and retailers need to respond to changing customer needs.

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FAQs

Effective PR FAQs

PR is used to raise the profile of a business and portray the business in a good light. Here are 10 FAQs on how to use PR in a small business.

Employing a designer
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Employing a designer

Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?

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How do you market an expensive item?

There are no quick tricks when it comes to selling expensive products. But with the right marketing you could seriously improve your sales.

Man in a suit pressing white 'BRAND' sign at the camera
FAQs

How to build a brand FAQs

Find out how to build a brand for your small business, including creating a logo, registering a trademark and branding on a budget in these handy FAQs.

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FAQs

How to get packaging FAQs

Everything on choosing and sourcing the right packaging, passing on the costs to your customers and finding your way through the regulations.

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How to stand out from the crowd

If you want to sell more than your competitors, you need to remind your customers why they should buy from you rather than a rival. Here's how.

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Make customer segmentation work

Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when.

Diverse group of male and female business people
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Marketing and sales recruitment

Marketing and sales recruitment is a vital part of building a solid marketing and sales team that can move your business to the next level.

Woman on the phone while using her laptop to talk to a customer in her ecommerce store
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Marketing your ecommerce store

Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online.

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FAQs

New product development FAQs

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

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PR on a shoestring

Do you shy away from PR because you don't have a big budget? PR can be done on a shoestring and small steps can bring big rewards.

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Spotting gaps in your market

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

Benchmark your business
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Why benchmark your business?

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.

A queue of potential different customers
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Why it pays to profile your customers

Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.

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Planning your PR - checklist

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.

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FAQs

Pricing FAQs

Need-to-know answers to ten questions frequently asked by small-business owners when they need to set prices for their products or services.