Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Social media - overview

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Twitter - overview

With millions of active users, Twitter is a popular social media app for businesses that want to build an audience for their brand.

Facebook - overview

Small businesses are increasingly using Facebook for customer engagement and brand building. Here's our guide to Facebook's key features for SMEs.

LinkedIn - overview

LinkedIn is the business-to-business networking platform for professionals. This essential marketing tool offers a host of useful features.

Instagram - overview

Instagram allows businesses to upload inspirational images and videos to build relationships with potential customers and influencers.

Pinterest - overview

A guide to using Pinterest to promote your business; how to create boards, pin images and videos, repin and share posts and build a following.

Social media strategy - overview

Social media activity needs to be planned, targeted and analysed just like any other marketing task. A clear social media strategy maximises results.

Businessmen using LinkedIn at a cafe in the afternoon light
Article

20 top LinkedIn tips

Handy advice from social media guru Luan Wise on making LinkedIn work for you - from making your first connections to staying front of mind.

A yellow chick on a laptop keyboard | Twitter tips
Article

Twenty top Twitter tips

Twitter is a way to connect with new people, keep in touch with those you know, find out what’s going on in your world and get your message out there.