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...branding significantly, to better reflect our values and our professionalism. We've also done brand collaborations with The Rolling Stones, Liberty and a few others.""We hired a web agency to improve our website. We believe that the customer's online experience is just as important as the one they get in store, so we provide good content and imagery, as well as fantastic products and services, too. We want them to feel part of Gandys."RF: "You must protect your original principles, reg...

Establishing a strong and distinctive brand is essential for success in today's competitive business landscape. How your business is identified usually depends on the brand awareness you have managed to build up over the years through marketing.However, more is needed for businesses to focus on product quality or service offerings. Customers now seek more than just a transaction; they desire ...

Do you know how much your brand is worth? One key measure is brand equity - the value that consumers see in your brand. Shweta Jhajharia explains what brand equity is and how to improve yoursThe value of brand equityThe brand equity of a business comprises all the associations, emotions and experiences that come to mind when a consumer is exposed to the brand. What kind of bond is there between ...

Choosing the right social media platform to promote your brand is one piece of a massive puzzle, but it can make all the difference. When using a tool like TikTok, you can't just take for granted that you are hitting the right people instantly if you don't showcase authenticity, personality, or values. Brand personality and values play an essential role, so let's look at what you n...

Creating a personal brand and business is hard. With social media platforms like Instagram or YouTube offering so many voices, making yours stand out is no easy task. Fortunately, Divina de Campo - renowned drag queen and runner up in the UK's first season of Ru Paul's Drag Race - is here with invaluable tips on how she built her own brand. In Fiverr's Ninetwentynine podcast, Divina discusses thes...

Chris Barling, chairman of ecommerce and EPOS specialist SellerDeck, provides his eight top tips for protecting your brand when you do business onlineCybersquatting, hacking, domain hijacking, intellectual property theft - your brand is under threat in so many ways online that you might wonder if doing business online is worth it.However, most threats are now well recognised and there are ways to ...

Alyssa Smith is a British businesswoman whose iconic silver jewellery has devoted fans the world over, including many celebrities. Alyssa tells Rachel Miller how she created such her successful brand in a few short years Alyssa Smith always wanted to run her own jewellery business. Since its launch in 2010 with a start-up fund of just £500, House of Alyssa Smith has reached impressive heights. "W...

It's not all cheap pens and plastic toys - merchandising can be a valuable means of connecting with customers, raising awareness of your brand and boosting sales, as Kate Horstead explainsWhile large corporations are well known for giving away free toys and gifts to keep their brand name in customers' minds, small firms can benefit from merchandising too. You can use branded merchandise ...

The goodwill in your trading names and brands is one of the main reasons your customers or clients buy from you. This article explains how you can stop other businesses from registering or using the same, or similar, names or brands to yours, and damaging your businessThe more valuable your names and brands, the more important it is that you take proper steps to protect your intellectual property....

...branding assets, dynamic social media content and flyers, all without any prior design experience, using Adobe Express. Each week, Adobe's senior manager of product, Andy Lambert, a small business founder himself, will lead interactive workshops tailored to practical, real-world marketing applications. The sessions will also feature Eva Thorne (pictured right), founder of Garden of Eva in London, acting as a live case study testing out the technology and creating marketing materials. Eva's busi...