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A strong brand calls for a clear visual identity, effective messaging and a distinctive brand voice that resonates with your target audience.

Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads

Elly Curshen explains how social media helped her make a success of her Bristol eatery, the Pear Café, and become a successful food writer.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Your business will never be able to keep everyone happy all the time. But even if you've let someone down, the relationship doesn't have to be over.

Body language expert Robert Phipps explains how understanding non-verbal communication can help small firms to increase their sales.

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[