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The statement “made in Britain” carries a lot of kudos with some overseas customers. So how can you cash in on that positive association?

Email marketing can be very effective - if you get it right. Jonathan Rodger offers ten key tips to ensure your email marketing pays dividends.

Instagram adverts were only introduced in 2013, but they're estimated to have already driven more than one billion user actions. How to get involved.

What is direct marketing?; how to get results from direct mail, leafleting, email marketing campaigns and text marketing.

Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.

Even if you're flat out, generating sales leads allows you to be choosy about which jobs you take on. Ben Dyer looks at how to increase your leads.

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[