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The culture of sharing is already well-established among consumers. Now businesses are discovering that by collaborating they can reach new audiences.

Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business

Pinterest is more search engine than social network. Gemma Went explains how to maximise Pinterest's potential to drive traffic to your website.

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.