565 search results for

'branding'

Essential guide to effective PR

The reputation of your business is critical to its success. Public relations (PR) is the work you do to protect and enhance that reputation. Good publicity builds brand awareness, it reassures existing customers and it brings in new customers as more people hear good things about your business.PR best practice is about spotting and creating opportunities to get good publicity. It’s also vital to...

Donut: Marketing Donut

Essential guide to effective PR

The reputation of your business is critical to its success. Public relations (PR) is the work you do to protect and enhance that reputation. Good publicity builds brand awareness, it reassures existing customers and it brings in new customers as more people hear good things about your business.PR best practice is about spotting and creating opportunities to get good publicity. It’s also vital to...

Donut: Startup Donut

The ROI of corporate gifts: what every SME needs to know

When marketing budgets are low and competition is fierce, small and medium-sized enterprises (SMEs) need to make every pound count. While digital advertising and social media campaigns steal the spotlight in the marketing mix, one old-but-true, perhaps overlooked, strategy still delivers dramatic returns: promotional products.Why corporate gifts continue to workIt's easy to assume that in this mod...

Donut: Marketing Donut

Navigating native advertising to drive seasonal success in 2024

With almost a third (30%) of all annual retail sales happening between Black Friday and Christmas, it’s a make-or-break moment for brand advertisers looking to maximise their impact and capture consumer attention. Shoppers spent over £13.3bn over the Black Friday period last year in the UK - and in the US, they are expected to spend $40.6bn during the five days from Thanksgiving to Cyber Monday...

Donut: Marketing Donut

Essential guide to influencer marketing for small businesses

Influencer marketing can be a powerful tool for small firms, helping them to build brand awareness and drive sales. Rachel Miller explains how it works Influencer marketing can help any business get more exposure on social media. There are influencers of all kinds on platforms such as Instagram, TikTok, Facebook, YouTube, Twitter and Snapchat - experts, personalities, enthusiasts, content creators...

Donut: Marketing Donut

Franchising your business - checklist

You're ready to grow your business, but need finance. Could franchising be the answer? Martin Malcolm outlines how you get others to buy into your brand. Assess if your business has franchising potential. Franchisees buy the right to establish copies of your business. Some enterprises naturally suit franchising: they prosper in diverse locations and people can replicate them without mastering...

Donut: Startup Donut

How to use Facebook Live to promote your business

Facebook Live offers exciting opportunities for small businesses that want to reach more customers online. Sarah Orchard explains how it works and what it can do for your businessVideo was once the preserve of companies with mega marketing budgets, who could afford to pay directors and editors to create sleek and glossy videos.Now Facebook has made video more easily available to smaller businesses...

Donut: Marketing Donut

Trade marks

Your business name and brands can be powerful assets. Customers recognise them, and choose to buy your products or services rather than those of your competitors. Preventing other businesses from trading on your good name helps protect you against unfair competition.Passing off and trade marksA trade mark is any sign (or 'mark') you use, such as your business or brand name or logo, to di...

Donut: Law Donut

Write effective website copy

Good website content engages the reader, boosts your search engine rankings and reinforces your brand. According to Tina Judic, managing director of Found, there is one golden rule: keep it simple!Firstly, the web is an active medium - we use it to achieve things. If your site doesn't grab and hold attention, visitors need only click their mouse to go elsewhere. Patience is not a virtue often...

Donut: Marketing Donut

Twitter

Twitter is an online micro-blogging platform that enables you to post short updates with images and videos attached. The social network was launched in 2006 and has more than 300 million monthly active users around the world.Twitter users share their thoughts, news, real-time information and jokes in 280 characters of text or less.The most successful Twitter users don't just broadcast message...

Donut: Marketing Donut

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