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...Branding is much more than your choice of corporate colours, typefaces or catchy strapline. Branding is best defined as the experience customers have when they engage with your business, so it extends to the way your greet customers, how you answer the phone or communicate by email, how you keep your promises to customers and how you deal with complaints. Your business might be small, but that doesn't mean you should have limited ambitions. Having a brilliant brand can help you to punch abo...

...branding and pricing.Market research should also inform your online marketing strategy - everything from the design of your website to email newsletters, SEO and social networking.How to carry out quantitative researchQuantitative market research typically includes customer surveys and questionnaires. These can be conducted face-to-face with a clipboard and pen, over the telephone, via post or email, online or via your website.Survey questions have to be carefully considered so that the results ...

...branding and pricing.Market research should also inform your online marketing strategy - everything from the design of your website to email newsletters, SEO and social networking.How to carry out quantitative researchQuantitative market research typically includes customer surveys and questionnaires. These can be conducted face-to-face with a clipboard and pen, over the telephone, via post or email, online or via your website.Survey questions have to be carefully considered so that the results ...

...Branding is everything. A brand is like a baby that grows up, it develops a personality." English vodka Now he's taking that enthusiastic approach and spreading the word about Chase Vodka. "It's a very different world," he says. "I thought people would be interested in the provenance and the fact that we grow the potatoes and make the vodka here on the farm but what has really captured people's interest is the Englishness in a market dominated by Russian and Polish vodka." The most important...

...branding, packaging, marketing materials and online, it’s worth hiring a freelance graphic designer. Rachel Miller explains how to find the right designer for your needs With the right software, many small business owners can and do produce their own marketing materials, packaging and branding. So why employ a graphic designer?There are three main reasons why it can pay to hire a professional designer. Firstly, graphic design is a specialist skill and a good design will be more effective than ...

With the digital landscape becoming more intertwined with our daily lives, brands are increasingly turning to influencer marketing to connect with their target audiences. Businesses are also increasingly able to target customers beyond their traditional markets. With the right approach, small businesses can now reach overseas targets just as easily as customers on their doorstep.If you're loo...

PR (public relations) encourages customers and journalists to think and speak positively about your business. As part of your business marketing, PR improves the reputation of your business and its products, and gives you exposure that you do not need to pay for directlyBusiness image, reputation and “what people say” are very important. Your prospective customers believe what other people say...

Jake Xu of Bath-based creative agency Ready explains the benefits of planning your approach to marketing"We formed Xcetra Media in 2007. In less than three years, we grew from a two-man band with a couple of clients to an experienced design and brand communications agency."Now rebranded as Ready, we have more than 30 national and international clients, including Universal Studios, Soap & Glory, Fi...

(last updated July 2019)What has been happening in the clothes retailing sectorThe clothing sector evolved as consumer interest in branded fashion labels has increased. This led to many retailers changing the nature of their businesses by specialising in a certain type of clothing (men's casual wear, for example).The appearance of the retail outlet itself is now really important and retailers have...

For many businesses, Christmas is a time to focus on driving sales or taking a bit of personal time to rest and reflect. However, the festive season can also be the perfect time for businesses to strengthen client relationships and showcase their brand values. Christmas gifting is a great way to make personal connections, show gratitude, and enhance your brand reputation.The impact of thoughtful g...