556 search results for

'branding'

Elevating your agency brand: top tips from insiders

When it comes to the agency space, knowing how to take your brand to the next level and stand out from the competition can be tricky. Running a successful agency involves many moving parts, and sometimes, ensuring a cohesive brand voice for your business can fall by the wayside.Ensuring your brand is recognisable and has a consistent voice is crucial so that you can continue to scale and grow your...

Donut: Marketing Donut

Driving brand consideration through the power of native

When brands determine how and where to channel their advertising budget, they generally have their own specific KPIs and desired outcomes. Where do they need to to see results, and what would campaign effectiveness look like to them?But the key question is: which format is most likely to deliver on their goals? For instance, in digital, while display ads have often been the default, native ads hav...

Donut: Marketing Donut

How to stop TikTok users scrolling past your brand

TikTok has truly taken the world by storm in recent years. And it's not surprising at all! It’s the place where entertainment and creativity reign supreme.However, for brands, such a rapid pace of consumption poses a significant challenge. Users simply scroll through content with lightning speed, spending a maximum of a couple of seconds on each video. With such a short attention span from consu...

Donut: Marketing Donut

Why business image matters

...Branding and business image are just as key for start-ups as they are for established businesses - they're hugely influential in how potential customers will perceive you. Ces Loftus-Price provides her golden rules for branding your new ventureBranding is vital to successful businesses of all sizes. Many people who start a new enterprise mistakenly focus purely on the drive to make sales, without first ensuring they have a winning brand - the very thing that can deliver sales.Getting your b...

Donut: Marketing Donut

How to rebrand your small business

...branding. As part of your rebrand, you need to look at much more than just your visual identify. Rebranding means a thorough reappraisal of what your business is about. An effective rebrand delivers a new brand identity that truly reflects your business values, how you behave and what you can offer to customers. A new, stronger brand can breathe new life into the business, helping to enthuse employees, attract more customers and set the foundation for long-term growth.Does your small business ne...

Donut: Marketing Donut

Top 20 questions that research could help you answer

...branding, advertising, pricing...)? How are people using your product or service? If they are using it in a way you did not intend, it could present an alternative way for you to market the product. How can you make your product or service better? What improvements could be made to your product or service to meet people's needs even better? What is the single most important benefit your brand should be seen to be offering - and why would people believe this to be true? How can you communica...

Donut: Marketing Donut

Top 20 questions that research could help you answer

...branding, advertising, pricing...)? How are people using your product or service? If they are using it in a way you did not intend, it could present an alternative way for you to market the product. How can you make your product or service better? What improvements could be made to your product or service to meet people's needs even better? What is the single most important benefit your brand should be seen to be offering - and why would people believe this to be true? How can you communica...

Donut: Startup Donut

Why you need a professional email address

...Branding: To reinforce your brand, your email address should marry with your business name, web address and social media handles. Marketing: If you're planning to incorporate email marketing into your marketing strategy, a business email address allows you to build your own email marketing lists and send regular emails to your target audience. Beat the spam filters: An email from a professional email address is far less likely to end up in a customer's spam folder. Your inbox is also f...

Donut: Marketing Donut

Why you need a professional email address

...Branding: To reinforce your brand, your email address should marry with your business name, web address and social media handles. Marketing: If you're planning to incorporate email marketing into your marketing strategy, a business email address allows you to build your own email marketing lists and send regular emails to your target audience. Beat the spam filters: An email from a professional email address is far less likely to end up in a customer's spam folder. Your inbox is also f...

Donut: Tech Donut

Why you need a professional email address

...Branding: To reinforce your brand, your email address should marry with your business name, web address and social media handles. Marketing: If you're planning to incorporate email marketing into your marketing strategy, a business email address allows you to build your own email marketing lists and send regular emails to your target audience. Beat the spam filters: An email from a professional email address is far less likely to end up in a customer's spam folder. Your inbox is also f...

Donut: Startup Donut

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