Writing a press release

Journalists want to see a compelling story backed up by facts and figures before they give you coverage. How to make your press release stand out.

The complete guide to writing a press release: what you should include, how to structure and present it and how to get it to the right journalists.

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

Discover the four key ways that you can get press and media coverage - PR is a great way for small businesses to raise their profile and get noticed.

Want to attract some free publicity for your small business? Then having a good press release is a must. Charles Rapson explains how to write one.