Handling bad publicity

Had public criticism or a PR disaster? Start here to find out how to handle it, how to limit the damage and how to turn things around.

As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.

Seven FAQs explaining how to handle bad publicity in the press and on social media, and what to do if competitors spread rumours about your business

Although no one likes receiving a complaint, they provide an opportunity to identify and rectify problems with your current systems or product.

Once in a while every business is going to receive a customer complaint. And, as customer-focused business people, we have to be ready to respond.