Handling bad publicity

Had public criticism or a PR disaster? Start here to find out how to handle it, how to limit the damage and how to turn things around.

Thanks to the internet, bad press or negative feedback from customers can spread rapidly. Here are 10 things you can do to limit the damage.

Although no one likes receiving a complaint, they provide an opportunity to identify and rectify problems with your current systems or product.

Once in a while every business is going to receive a customer complaint. And, as customer-focused business people, we have to be ready to respond.

As a business owner you should be prepared to deal with bad publicity and its effects. A written plan can help you through, but how do you create one?