PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

How to create chances to get media coverage for your business, and make your press release more likely to be picked up by journalists.

Had public criticism or a PR disaster? Start here to find out how to handle it, how to limit the damage and how to turn things around.

Journalists want to see a compelling story backed up by facts and figures before they give you coverage. How to make your press release stand out.

PR is one of the best and cheapest ways to publicise yourself. Our overview of how to work with journalists to maximise your chances of coverage.

As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.

There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed.

22 FAQs explaining how to find, make contact with, and build relationships with journalists to generate positive PR about your business

Tom Maddocks reveals five common mistakes that business people make when dealing with the media and explains what you need to do to get it right.

Seven FAQs explaining how to handle bad publicity in the press and on social media, and what to do if competitors spread rumours about your business

How Ling Valentine's car-leasing business became a huge success story partly thanks to some unusual publicity stunts and a wonderfully wacky website.

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

18 FAQs explaining how to plan your PR and content marketing to publicise your business in newspapers and magazines and on websites, TV and radio

19 FAQs explaining how to use media coverage to publicise your business, its products and its successes, and how to make the most of your PR efforts

A guide to public relations (PR) – how to get endorsements for your brand from journalists, influencers and customers

12 FAQs explaining how to write a press release that meets your objectives and stands out because of its headline, picture and quotes

PR is used to raise the profile of a business and portray the business in a good light. Here are 10 FAQs on how to use PR in a small business.

Although no one likes receiving a complaint, they provide an opportunity to identify and rectify problems with your current systems or product.

Once in a while every business is going to receive a customer complaint. And, as customer-focused business people, we have to be ready to respond.

Word-of-mouth recommendation is one of the best forms of advertising, because it is persuasive, credible and free. Find out how to achieve it.

Favourable press coverage about your business will boost your profile and could drive some welcome additional sales. So, how can you do your own PR?

Case studies make great promotional material for any business. Telling how your company has helped a client could bring you valuable media coverage.

Want to attract some free publicity for your small business? Then having a good press release is a must. Charles Rapson explains how to write one.

Getting Personal started with one personalised gift and has grown into a multi-million pound business. Find out the secrets behind their success.

"It's not what you say, but how you say it." How often have you heard that phrase? It might be over-familiar but it's well-used because it's true.

Do you shy away from PR because you don't have a big budget? PR can be done on a shoestring and small steps can bring big rewards.

Your reputation is perhaps your best asset in the business world. Lose it and all your hard work will be lost. Here's how to protect and enhance it.

Editorial coverage has more credibility with potential customers than an advertisement. Follow these steps to get into your local media.

Public relations is whatever you do that affects how you are perceived by customers, investors and the public. Make it work for you.

There may be no such thing as free publicity - but PR is one of the most cost-effective marketing tools and it can deliver fantastic results.

Public relations (PR) builds brand awareness, enhances your reputation, creates publicity and brings in new customers.

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

Michael Parker has recreated an old-fashioned sweet shop online, selling more than 600 varieties to satisfy the demand for retro sweets. Find out how he did it.