PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

PR
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PR - overview

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

PR opportunities
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PR opportunities - overview

How to create chances to get media coverage for your business, and make your press release more likely to be picked up by journalists.

Handling bad publicity
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Handling bad publicity - overview

Had public criticism or a PR disaster? Start here to find out how to handle it, how to limit the damage and how to turn things around.

Writing a press release
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Writing a press release - overview

Journalists want to see a compelling story backed up by facts and figures before they give you coverage. How to make your press release stand out.

Article

Handling bad publicity FAQs

Seven FAQs explaining how to handle bad publicity in the press and on social media, and what to do if competitors spread rumours about your business

Red vintage radio
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How to shine in local radio interviews

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

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Ten ways to generate free publicity

Media coverage is a blessing for small businesses - as your profile goes up, so will your sales. Even better if you can do this for free.

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Using PR to improve your business FAQs

19 FAQs explaining how to use media coverage to publicise your business, its products and its successes, and how to make the most of your PR efforts

Microsoft advertising logo
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What is PR?

Put simply, PR is positive publicity. It encourages people to think and speak positively about your business, building its reputation.

Article

Writing a press release FAQs

12 FAQs explaining how to write a press release that meets your objectives and stands out because of its headline, picture and quotes

FAQs

Effective PR FAQs

PR is used to raise the profile of a business and portray the business in a good light. Here are 10 FAQs on how to use PR in a small business.

Simply Docs
Article

Golden rules of complaints handling

Although no one likes receiving a complaint, they provide an opportunity to identify and rectify problems with your current systems or product.

How to create press and media coverage
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How to create press and media coverage

Discover the four key ways that you can get press and media coverage - PR is a great way for small businesses to raise their profile and get noticed.

Article

How to put together a press release

Want to attract some free publicity for your small business? Then having a good press release is a must. Charles Rapson explains how to write one.

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PR on a shoestring

Do you shy away from PR because you don't have a big budget? PR can be done on a shoestring and small steps can bring big rewards.

telesales staff - Using PR to reach your customers
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Using PR to reach your customers

Public relations is whatever you do that affects how you are perceived by customers, investors and the public. Make it work for you.

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Why it pays to seek publicity

There may be no such thing as free publicity - but PR is one of the most cost-effective marketing tools and it can deliver fantastic results.

Effective PR
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Effective PR

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.

Planning your PR - checklist
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Planning your PR - checklist

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.

Writing a press release - checklist
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Writing a press release - checklist

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

A Quarter of case study
Article

How we sell retro sweets online

Michael Parker has recreated an old-fashioned sweet shop online, selling more than 600 varieties to satisfy the demand for retro sweets. Find out how he did it.