Writing an advertisement

Our guide to the basics of writing a successful advert, from grabbing attention to getting your message across and encouraging a response.

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

If you want your business to stay in customers' minds, a slogan could make you stand out from the others. Here's how to write a compelling slogan.

A well-written and well-placed advertisement can significantly increase your brand exposure and drive sales. The key principles of writing an advert.

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

Great slogans are remembered for years, but there are hundreds of bland and downright dishonest ones. Drayton Bird provides his thoughts on slogans.

Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.

Make sure you know exactly what you want the reader to do as a result of seeing your advertisement — these FAQs will help you get it right.