Writing an advertisement

The key to writing a successful ad is knowing what your audience wants. Be clear on what you can offer them and what you are trying to achieve.

A small business owner thinks up an advertising campaign

Writing an advertisement

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Typing on a computer to create an advert

Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

A man lists all the different types of advertisment he might need

Writing an advertisement FAQs

Make sure you know exactly what you want the reader to do as a result of seeing your advertisement - these FAQs will help you get it right.

Letters on a typewriter{{}}

Employing a copywriter

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

The secret to good writing? Keep it simple

Secrets of good writing

Marketing guru Drayton Bird explains how to write copy that has the power to persuade.

Creating an advertisement

Essential guide to advertising

How to use advertising to grow your business, including online advertising such as Pay Per Click, as well as print ads, radio, TV and cinema advertising