Writing an advertisement

Our guide to the basics of writing a successful advert, from grabbing attention to getting your message across and encouraging a response.

If you want your business to stay in customers' minds, a slogan could make you stand out from the others. Here's how to write a compelling slogan.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Great slogans are remembered for years, but there are hundreds of bland and downright dishonest ones. Drayton Bird provides his thoughts on slogans.

Make sure you know exactly what you want the reader to do as a result of seeing your advertisement - these FAQs will help you get it right.

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

Marketing guru Drayton Bird explains how to write copy that has the power to persuade.

How to use advertising to grow your business, including online advertising such as Pay Per Click, as well as print ads, radio, TV and cinema advertising