Media advertising strategy

How to make sure your advertising is planned well for the best return on investment - from understanding your audience to measuring responses.

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.

Great slogans are remembered for years, but there are hundreds of bland and downright dishonest ones. Drayton Bird provides his thoughts on slogans.

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

Your creative people can be your strongest business asset, because they can give you something that is valuable — ideas. So how do you motivate them?

A clear brief will help any designer or copywriter to deliver work that meets all your expectations. This briefing template can help.