Media advertising strategy

How to make sure your advertising is planned well for the best return on investment - from understanding your audience to measuring responses.

11 simple ways you can market and advertise your start up business on a tiny budget from social networking to online directories and email marketing.

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.

Great slogans are remembered for years, but there are hundreds of bland and downright dishonest ones. Drayton Bird provides his thoughts on slogans.

Your creative people can be your strongest business asset, because they can give you something that is valuable — ideas. So how do you motivate them?

A clear brief will help any designer or copywriter to deliver work that meets all your expectations. This briefing template can help.

How to use advertising to grow your business, including online advertising such as Pay Per Click, as well as print ads, radio, TV and cinema advertising