Media advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Media advertising - overview

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Sponsorship - overview

Corporate sponsorship can position your business as an expert in your field, or one with strong community links. How sponsorship could work for you.

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Article

Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

A small business owner thinks up an advertising campaign
Article

Writing an advertisement

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Writing an advertisement - checklist
Article

Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

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FAQs

Advertising strategy FAQs

Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.

A virtual advert appears in the sky over the city
Article

Q&A: The future of outdoor advertising

Augmented reality is opening up possibilities in OOH advertising - even for small businesses. Daniel Siden of Lightvert explains one new development.

A man lists all the different types of advertisment he might need
FAQs

Writing an advertisement FAQs

Make sure you know exactly what you want the reader to do as a result of seeing your advertisement - these FAQs will help you get it right.

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Employing a copywriter

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

Employing a designer
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Employing a designer

Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?

Creative team gathered around a desk with coloured pencils and photos on the desk
Tool

How to brief a creative team

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

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Article

Measuring the effects of sponsorship

Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.

The secret to good writing? Keep it simple
Article

Secrets of good writing

Marketing guru Drayton Bird explains how to write copy that has the power to persuade.