Media advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Media advertising
ARTICLE

Media advertising - overview

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Media advertising strategy
ARTICLE

Media advertising strategy - overview

How to make sure your advertising is planned well for the best return on investment - from understanding your audience to measuring responses.

Sponsorship
ARTICLE

Sponsorship - overview

Corporate sponsorship can position your business as an expert in your field, or one with strong community links. How sponsorship could work for you.

Writing an advertisement
ARTICLE

Writing an advertisement - overview

Our guide to the basics of writing a successful advert, from grabbing attention to getting your message across and encouraging a response.

Article

Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Article

Writing an advertisement

A well-written and well-placed advertisement can significantly increase your brand exposure and drive sales. The key principles of writing an advert.

Writing an advertisement - checklist
Article

Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

FAQs

Advertising strategy FAQs

Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.

Football in a goal
Article

Local sponsorship is good for business

Small firms can get good publicity and valuable goodwill by sponsoring a local team, event or good cause - and it doesn’t have to break the bank.

Article

Q&A: The future of outdoor advertising

Augmented reality is opening up possibilities in OOH advertising - even for small businesses. Daniel Siden of Lightvert explains one new development.

Video

TV advertising on a shoestring

It's not true that only big brands can afford to advertise on TV. With some creativity and forward planning, a small outlay can go a very long way when it comes to raising awareness.

FAQs

Writing an advertisement FAQs

Make sure you know exactly what you want the reader to do as a result of seeing your advertisement - these FAQs will help you get it right.

Letters on a typewriter{{}}
Article

Employing a copywriter

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

Employing a designer
Article

Employing a designer

Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?

Tool

How to brief a creative team

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

Article

Measuring the effects of sponsorship

Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.

Article

Secrets of good writing

Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.

Article

Advertising

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.