Your target market

Splitting your customers into different groups will enable you to market your products or services specifically to the most profitable to you.

Your target market - overview

Our introduction to identifying market segments, and how it can help you tailor your offer to meet their needs - helping you sell more effectively.

How to attract more local customers

How to attract more local customers

Technology is allowing business marketing to be increasingly localised. Find out how you can use technology to attract local customers.

Handwritten 'find your niche' on a notepad on a desk

How to set up a niche business

Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend finds out how small can be beautiful.

Happy middle class women with bags of shopping leaving a posh retail store

Marketing to older consumers

This huge and lucrative market is no niche - it encompasses consumers from all walks of life who just happen to be over a certain age.

Fashionable women wearing a head scarf on a call

The truth about marketing to women

Marketing expert Robert Craven believes firms which don’t change their approach to marketing to women will get left behind. But not everyone agrees.

Smiling customer hands over credit card at his local cafe

Know your customers better

Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.

Lots of segments of orange

Make customer segmentation work

Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when.

A green sign against a blue sky saying 'Opportunity'

Spotting gaps in your market

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

Orange melon cut into 12 segments

The art of customer segmentation

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.

A queue of potential different customers

Why it pays to profile your customers

Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.