Your target market

Our introduction to identifying market segments, and how it can help you tailor your offer to meet their needs - helping you sell more effectively.

YPP's founder noticed a gap in the market for fast, quality print production. Stuart Maclaren tells us how he went from kitchen table to big success.

Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend finds out how small can be beautiful.

The key questions you need to answer to develop a successful customer segmentation strategy.

Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales.

Technology is allowing business marketing to be increasingly localised. Find out how you can use technology to attract local customers.

Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.

Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when.

This huge and lucrative market is no niche — it encompasses consumers from all walks of life who just happen to be over a certain age.

Whatever you sell, you need to understand your customer to maximise your sales. Grant Leboff suggests six steps to identify your target customer.

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

The statement “made in Britain” carries a lot of kudos with some overseas customers. So how can you cash in on that positive association?

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.

Marketing expert Robert Craven believes firms which don’t change their approach to marketing to women will get left behind. But not everyone agrees.

It’s more cost-effective to cultivate existing customers than look for new ones. CRM can help you sell more to your existing customers.

Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.