Originally broadcast live, this panel discussion about marketing strategy for small firms raises some useful points on everything from the value of social media, PR and exhibitions to branded vehicles
What are the most effective marketing methods to reach out to new customers? What are the affordable techniques that an SME can use to understand the behaviour of their customers? And how can business owners best use those methods and techniques to appeal to and help win new customers?
Sharing their experiences and advice are Andrew Brunden, owner and director of luggage company Patrona, Allan Blair from digital agency Tribal London and Mark Hopkins, head of marketing at Volkswagen Commercial Vehicles.