Marketing essentials

A queue of potential different customers

Article

Why it pays to profile your customers

Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.

Online marketing

Social media

Market research

Woman sat at computer with word 'Survey' on the screen

Article

How to conduct DIY surveys online

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.