Branding

Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of your business.

'BRAND' brainstorm written on piece of paper with ideas around the centre
ARTICLE

Branding - overview

No idea whether your business needs a brand? The basics of how to create a valuable brand and how to exploit it for business advantage.

Person building a sign saying 'BRAND'
Article

Building a brand - checklist

A memorable brand can reinforce your identity and encourage customer loyalty. But there's a lot more to a lasting brand than a well-designed logo.

Creating a brand
Article

Creating a brand

Small businesses can create an effective brand by examining how the business works and what it means to customers. Our guide to business branding.

Design
Article

Design

Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.

'BRAND' written on  multiple wooden dice resting on a wooden table
Article

Four ways to improve your brand equity

What is your brand worth and how can you increase its value? Shweta Jhajharia of the London Coaching Group shares tips for increasing brand equity.

Blue computer keyboard with register a trademark written on a red key
Article

Registering trade marks

If a trademark is to be registered, whether a word, logo, shape, sound or smell, it must be represented graphically on the application form

Protect your brand online

Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business

Rebranding your business
Article

Rebranding your business

Rebranding can give new impetus to a business whose brand is underperforming. When to rebrand and how to make your new brand a success

Group of people sat around a 'Branding' brainstorm on a large piece of paper
Article

Branding on a shoestring

Every business has a brand that it needs to promote and protect. Even with only a small budget, small firms can create their own powerful brand.

Man in a suit pressing white 'BRAND' sign at the camera
FAQs

Building a brand FAQs

Read these handy FAQs and find out how to build a brand, including creating a logo, registering a trademark and branding on a budget.

Employing a designer
Article

Employing a designer

Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?

Creative team gathered around a desk with coloured pencils and photos on the desk
Tool

How to brief a creative team

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

How to look like a bigger business
Article

How to look like a bigger business

Customers can worry about small firms, fearing they lack the capacity and experience to match their bigger competitors. So how can you look bigger?

Article

What's your personal brand?

People don't only have perceptions about products, services and organisations - they also develop perceptions about the people they meet.

Woman holding out a business card towards the camera
Article

Choosing a name for your business

The first thing a customer will notice about your business is its name. Creating the right first impression is essential, but not as easy as it looks.