Branding

No idea whether your business needs a brand? The basics of how to create a valuable brand and how to exploit it for business advantage.

A memorable brand can reinforce your identity and encourage customer loyalty. But there's a lot more to a lasting brand than a well-designed logo.

What you need to do if you change the name of your business, from notifying Companies House to updating your website and literature.

Small businesses can create an effective brand by examining how the business works and what it means to customers. Our guide to SME branding.

Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.

If you are a small firm, you could be forgiven for thinking that branding is not important for small businesses, but this perception is wrong.

If a trademark is to be registered, whether a word, logo, shape, sound or smell, it must be represented graphically on the application form

Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business

Branding is just as important for small businesses as it is for big names. Dan Einzig explains how to develop your own brand identity.

Many companies do not understand the important differences between brand and marketing. Find out why the two are important, but in different ways.

Every business has a brand that it needs to promote and protect. Even with only a small budget, small firms can create their own powerful brand.

Read these handy FAQs and find out how to build a brand, including creating a logo, registering a trademark and branding on a budget.

The first thing a customer will notice about your business is its name. Creating the right first impression is essential, but not as easy as it looks.

Produce top-quality business marketing materials to convey your brand on a shoestring budget by doing it in-house, with this handy guide.

A useful step-by-step guide to creating a unique selling point (USP) for your small business, and identifying that gap in the market.

No business can afford to rest on its laurels. Your business may be keeping up with economic and market changes but is your brand keeping pace?