Branding

No idea whether your business needs a brand? The basics of how to create a valuable brand and how to exploit it for business advantage.

What you need to do if you change the name of your business, from notifying Companies House to updating your website and literature.

How to build a strong brand identity for your business that meets the needs of your customers and persuades them to choose your firm over your competitors

What is your brand worth and how can you increase its value? Shweta Jhajharia of the London Coaching Group shares tips for increasing brand equity.

What you need to do if you change the name of your business, from notifying Companies House to updating your website and literature.

A memorable brand can reinforce your identity and encourage customer loyalty. But there's a lot more to a lasting brand than a well-designed logo.

If a trademark is to be registered, whether a word, logo, shape, sound or smell, it must be represented graphically on the application form

If you are a small firm, you could be forgiven for thinking that branding is not important for small businesses, but this perception is wrong.

Renowned drag queen, Davina de Campo, shares five tips on how to build your own brand identity.

Rebranding your small business can give it new impetus especially your brand is underperforming. When to rebrand and how to make your new brand a success

Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business

Branding guru Dan Einzig suggests ten ways to build a brand for your small business to help you to stand out from the crowd

Many companies do not understand the important differences between brand and marketing. Find out why the two are important, but in different ways.

How to develop a unique selling proposition (USP) that will make your business stand out from the competition

A poor or out-of-date image could be holding your business back, while simple changes could make a huge difference. But where should you start?

Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?

Find out how to build a brand for your small business, including creating a logo, registering a trademark and branding on a budget in these handy FAQs.

It is possible for start up businesses to create a strong brand from the outset. Find out how other businesses created their brand identify.

Your creative people can be your strongest business asset, because they can give you something that is valuable — ideas. So how do you motivate them?

Find out how you can stop others from damaging your business by registering or using the same or similar names or brands to yours.

Your firm's intellectual property may include anything from website content to your company logo. To exploit it you will need to protect it legally.

Intellectual property (IP) theft is common. Take steps to protect your ideas, designs, trade marks and copyrighted material to help prevent it.

The culture of sharing is already well-established among consumers. Now businesses are discovering that by collaborating they can reach new audiences.

People don't only have perceptions about products, services and organisations - they also develop perceptions about the people they meet.

The first thing a customer will notice about your business is its name. Creating the right first impression is essential, but not as easy as it looks.

Potato farmer Will Chase started the gourmet snack brand Tyrrells Crisps in 2001 and since 2008 he's been making vodka from his potatoes.