Branding

Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of your business.

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Branding - overview

No idea whether your business needs a brand? The basics of how to create a valuable brand and how to exploit it for business advantage.

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Building a brand - checklist

A memorable brand can reinforce your identity and encourage customer loyalty. But there's a lot more to a lasting brand than a well-designed logo.

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Creating a brand

Small businesses can create an effective brand by examining how the business works and what it means to customers. Our guide to business branding.

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Design

Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.

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Registering trade marks

If a trademark is to be registered, whether a word, logo, shape, sound or smell, it must be represented graphically on the application form

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Branding on a shoestring

Every business has a brand that it needs to promote and protect. Even with only a small budget, small firms can create their own powerful brand.

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FAQS

Building a brand FAQs

Read these handy FAQs and find out how to build a brand, including creating a logo, registering a trademark and branding on a budget.

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Choosing a name for your business

The first thing a customer will notice about your business is its name. Creating the right first impression is essential, but not as easy as it looks.

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Do you need to rebrand your business?

No business can afford to rest on its laurels. Your business may be keeping up with economic and market changes but is your brand keeping pace?

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Employing a designer

Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?

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How I chose my business name

Neena Trehan of Surrey-based beauty salon Spa Fabulous explains how she came up with the name for her business and offers advice to others.

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How to brief a creative team

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

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How to look like a bigger business

Customers can worry about small firms, fearing they lack the capacity and experience to match their bigger competitors. So how can you look bigger?

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Intellectual property healthcheck

Use this handy tool from the Intellectual Property Office to find out what intellectual property you own, and how you can protect and exploit it.

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Protect your trade mark

A trade mark is a sign or symbol that enables your customers to distinguish you from your competitors. Find out how you can protect yours.

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Trade mark online application

You can register your trade mark to protect your brand (eg your product or service). Use the Intellectual Property Office's online service to apply.

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What's your personal brand?

People don't only have perceptions about products, services and organisations - they also develop perceptions about the people they meet.