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The statement “made in Britain” carries a lot of kudos with some overseas customers. So how can you cash in on that positive association?

How to use search engine optimisation (SEO), quality online content and link-building to get your website to the top of Google search rankings.

Twitter Ads allow you to amplify your tweets to a wider audience. Social media expert Alison Battisby of Avocado Social explains how to get started

What is direct marketing?; how to get results from direct mail, leafleting, email marketing campaigns and text marketing.

Customer service has never been so important, yet many firms seem to have lost sight of their customers' needs. You need to exceed their expectations.

We're not all natural-born salespeople, so we share some simple steps that can help you negotiate better sales.

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[