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Luan Wise

Marketing consultant

16

Contributions

About the company

Luan Wise is an independent marketing practitioner, with 15 years' experience in business-to-business marketing across agency, client-side and consultancy roles. She offers an outsourced marketing resource and her principle expertise lies in social media and direct marketing. Luan has worked with a wide range of clients including the Royal Mail, Hilton and the University of Cambridge.

About Luan Wise

Luan is Marketing Donut's lead expert contributor on social media.

She is passionate about best practice and knowledge sharing and is the author of Relax! It's Only Social Media. She is also the author of several e-learning courses including Twitter Essentials and LinkedIn Essentials as well as Social Media Marketing ROI for Lynda.com, LinkedIn's online education company.

Luan holds a number of industry ambassador roles and speaks regularly at events for the Chartered Institute of Marketing, Direct Marketing Association, IPSE and Enterprise Nation. She was named a Top Five Female Marketer by LinkedIn UK in 2015; she was one of the "42 under 42" brightest talents in the South West (Insider, 2015); and named one of the top 50 small business advisers to follow on Twitter (Enterprise Nation, 2014).

Luan is vice chair for the Chartered Institute of Marketing (CIM) South West board and a trustee for the Communication, Advertising & Marketing (CAM) Education Foundation.

Save £10 on Luan’s Twitter and LinkedIn e-learning courses using the code DONUT10.

LUAN'S CONTRIBUTIONS

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Allow your target audience to sit back, watch (and buy)

A clearly thought-out and well-produced video has the power to cut through noise and clutter; it allows the viewer to do nothing other than to sit back and watch for 90 seconds or so and find out all they need to know about your business....

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Do you really need multiple Twitter accounts?

Just how many Twitter accounts do you really need? Social media expert Luan Wise debates the pros and cons of having multiple Twitter accounts....

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Finding your influencers

Recommendations are a vital part of finding answers. We all have people we turn to when we need advice. It could be a parent, boss, friend or colleague. If they don’t have the answer — and they don’t always — we look further afield....

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Five lessons to help you stay focused

As I embark on my biggest personal career move to date I’ve spent some time reflecting on what important lessons I’ve learnt and what will help maintain my focus as a freelance marketing consultant....

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Get started with Google Plus in your business

How to get started with Google Plus. Luan Wise offers a step-by step-guide to everything from opening an account to creating a profile....

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How to make a great first impression on social media

Luan Wise on how to make first impressions count on social media – including your profile information, images and posts....

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How to make social media your friend... and avoid burnout

Social media is time consuming, especially if you want to see results. But, as someone who eats, breathes and sleeps social media, I’ve discovered ways to make it a friend in both my professional and personal life, and to avoid burnout....

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How to make the most of your LinkedIn profile

Luan Wise on how to make the most of your LinkedIn profile - from your picture and heading to your list of your skills and achievements....

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How to nail social media in just ten minutes a day

One of the most frequently asked questions I hear during my “What’s the point?” series of social media talks is: “How do you find the time to do all this?”......

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How to network before an event

In these times of web 2.0 and online social networking, it’s all too easy to forget the value of meeting face-to-face....

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Seven useful things your LinkedIn homepage can tell you

As a professional social networking tool, your LinkedIn homepage is more valuable than you may give it credit for....

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Six things you need to know about LinkedIn

Luan Wise explains how LinkedIn works, who it is aimed at and how to get the most out of this business-to-business online networking platform. ...

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The empty chair

There’s nothing more important than a network — people you trust, respect and admire — especially when you need a fresh injection of inspiration!......

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Three solutions to social media information overload

As Clay Shirky once observed: “There is no such thing as information overload, just filter failure”. He made this the theme of his excellent presentation at Web 2.0 Expo NY back in 2008....

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To stay in the real world, marketers need to listen

The sun is shining and I’m thinking about Christmas. My diary already contains activity for 2014. No doubt I’m lagging behind some in their marketing campaign planning....

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Your guide to the new look LinkedIn

LinkedIn has changed its desktop design and some of its functionality. Luan Wise explains the changes and assesses their potential impact....