Expert image

Drayton Bird

Marketing guru

9

Contributions

Garden Studio, 32 Newman Street

London

W1T 1PU

About the company

All you need to know about marketing from one of the most respected gurus, best-selling author and copywriter Drayton Bird, of whom legend David Ogilvy said: “He knows more about direct marketing than anybody else in the world”.

About Drayton Bird

The Chartered Institute of Marketing named him, with others such as Tom Peters, Ted Levitt and Philip Kotler, one of the 50 individuals who have shaped modern marketing. As one advertising agency head commented: “Drayton doesn’t just teach. He inspires you.”

He was the leading trainer for Ogilvy & Mather direct worldwide, later creating and conducting a special training course for American Express senior executives. He was named Teacher of the Year by the UK Institute of Direct Marketing.

Over the years he has spoken in 50 countries. He has written three bestselling books, including Commonsense Direct and Digital Marketing, now translated into 17 languages and widely accepted as THE textbook on the subject.

He founded his own agency, sold it, sat on the worldwide board of the Ogilvy Group, then started all over again. He has worked with many of the world’s greatest brands, including Mercedes, Virgin, Visa, Amex, Ford, IBM, Microsoft and Cisco, and countless small businesses. He still writes, amuses, inspires, teaches and speaks all over the world.

DRAYTON'S CONTRIBUTIONS

News image
Article

Address your customers in your marketing messages

Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business. ...

News image
Article

Getting the right tone of voice in your customer communication

How do you talk to your customers in your marketing communications? Often, how you say something is just as important as what you are saying. ...

News image
Article

Have you got an advertising slogan? Do you need one?

Great slogans are remembered for years, but there are hundreds of bland and downright dishonest ones. Drayton Bird provides his thoughts on slogans. ...

News image
Article

How do you market an expensive item?

There are no quick tricks when it comes to selling expensive products. But with the right marketing you could seriously improve your sales. ...

News image
Article

How much can you afford to spend on marketing?

How do you decide how much to spend on marketing and what happens if your business has to make cuts? Drayton Bird looks at marketing spend. ...

News image
Article

How to create effective customer questionnaires

The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty. ...

News image
Article

How to market a professional practice

Marketing is vital for accountants and law firms that want to bring in new business. But what are the key principles for promoting professional firms? ...

News image
Blog

Let your heart rule your head

We were always known as a pretty dull, phlegmatic bunch, compared to the excitable French, the fiery Spanish and the sexy Italians. ...

News image
Article

Secrets of good writing

Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all. ...