Chris Barling


Joint owner




Globe House, Lavender Park Road

West Byfleet


About the company

Established in 1996, SellerDeck changed its name from Actinic Software in June 2012 and currently has more than 5,000 UK customers. SellerDeck supplies ecommerce software and EPoS systems to small and mid-sized companies that want to be in full control of their online business. The company's desktop application gives merchants control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions.

About Chris Barling

Chris Barling is joint owner of SellerDeck, a company he co-founded in 1996. An ecommerce expert, enthusiastic entrepreneur and business angel, Chris has a passion for helping small businesses take advantage of new technology.

He has over 30 year' experience in the IT industry. Prior to starting SellerDeck, Chris held senior positions in Reuters and Cable and Wireless and spent time on the board of GLS (the UK's largest educational supplier).

Chris has written hundreds of articles on EPOS and ecommerce for a large range of small business magazines and websites. He has also published three books on ecommerce.

Chris is a keen Arsenal supporter and lives in Devon where he indulges his passion for sailing whenever he gets the chance.


Four easy ways to increase your online sales

Four easy ways to increase your online sales

There are many ways to improve a website but often it’s the simple things that make a big difference. Online selling expert Chris Barling explains. ...

'Niche Marketing' written in black pen in a notebook on a wooden table

How to compete with bigger online retailers

It may seem as though larger retailers dominate the ecommerce market, but smaller can be smarter when competing for sales online. ...

Listen and learn - increasing sales through customer feedback

Listen and learn - increasing sales through customer feedback

What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering. ...

Woman on the phone while using her laptop to talk to a customer in her ecommerce store

Marketing your ecommerce store

Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online. ...


Protect your brand online

Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business ...

Blue euro notes

Six tips for selling overseas from your website

If you have an online business, the world could be your oyster. But there are some definite pros and cons when it comes to selling overseas. ...


Ten ways to keep your online customers loyal

Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success. ...


Using SEO to promote your website on a shoestring

There are many ways to market your website without spending a fortune, as Chris Barling of ecommerce software provider Sellerdeck explains. ...