Visiting a trade show

Whether you are an exhibitor or a visitor, trade fairs and consumer shows are great places to network and forge good business relationships.

Visiting a trade show - overview

To make the most of the opportunities to network at trade shows, you should plan your visit in advance. What you need to bear in mind.

A notebook with a list labelled my goals

Setting exhibition and event objectives

Many people attend business shows with good intentions, aiming to meet people, do business and generate sales. But often their objectives are too vague, and either non-measurable or unrealistic.

An exhibition

Dos and don'ts when visiting a trade show

Even if you aren't exhibiting, a business exhibition, event or trade show in your industry can offer a brilliant chance to research your market, make new connections and gain inspiration.