Exhibitions and events

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

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Exhibitions and events - overview

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

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Exhibiting - overview

Exhibitions provide the chance to display or demonstrate your products and meet customers face-to-face. Learn how to make the most of exhibitions.

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Visiting a trade show - overview

To make the most of the opportunities to network at trade shows, you should plan your visit in advance. What you need to bear in mind.

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Networking - overview

The basics of how to network effectively - from initial contact to building relationships, rapport and trust and keeping lines of communication open.

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Holding your own event - overview

How to put your business in the spotlight by holding a promotional event, and how it could help you reach and impress prospective customers.

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Exhibiting - checklist

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.

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Exhibitions

Exhibitions are a good opportunity to display your products and business, and generate sales leads. Our guide to exhibition success.

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Pre-event promotion

There are a few important logistics questions you may want to ask event organisers before your business takes a stand at a trade show or exhibition.

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Trade show calendar

Want to keep up with the latest in your trade? Search for exhibitions and trade shows in the UK with this useful trade show calendar.

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30 secrets to exhibiting success

30 top tips to help you get the best out of exhibiting, from designing your stand to the most effective ways to engage with prospective customers.

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Create a team networking culture

Good networking generates sales leads and contacts who can help you develop your business. But how do you get your employees to network effectively?

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Dos and don'ts when exhibiting

Dos and don’ts when your business is exhibiting. Pick up some useful tips to help you make the most out of your visit to an exhibition.

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Dos and don'ts when visiting a show

Dos and don’ts when visiting a show. Phil Powell offers some useful tips to help you make the most out of your visit to an exhibition.

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FAQS

Exhibition FAQs

Read answers to frequently asked questions about exhibitions. Find out why you should exhibit, likely costs and how to measure cost-effectiveness.

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Five good reasons to exhibit

Events, exhibitions, shows and trade fairs provide an excellent opportunity for all businesses to pick up leads, but what are the other key benefits?

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How I conquered my networking nerves

Even seasoned networkers get butterflies when they walk into a room full of people. Charlie Lawson advises on how to overcome your networking fears.

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How networking benefits my business

Anita Brightley-Hodges, creative and managing director of Kent-based Brightley-Hodges Associates, explains how networking benefits her business.

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Preparing to exhibit

Exhibiting at trade shows can raise your profile and generate sales, but you need to prepare properly if you are to maximise your returns.

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The green guide to exhibiting

Exhibitions used to be highly wasteful and environmentally unfriendly. But that is changing. Learn how to make your trade stand more sustainable.

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The power of networking

Networking is a business and personal marketing tool that will deliver your overall business and marketing strategy. Lay your foundations for success.

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What's your personal brand?

People don't only have perceptions about products, services and organisations - they also develop perceptions about the people they meet.