Exhibitions and events

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Exhibitions and events - overview

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

Exhibiting - overview

Exhibitions provide the chance to display or demonstrate your products and meet customers face-to-face. Learn how to make the most of exhibitions.

Visiting a trade show - overview

To make the most of the opportunities to network at trade shows, you should plan your visit in advance. What you need to bear in mind.

Networking - overview

The basics of how to network effectively - from initial contact to building relationships, rapport and trust and keeping lines of communication open.

Holding your own event - overview

How to put your business in the spotlight by holding a promotional event, and how it could help you reach and impress prospective customers.



Exhibitions are a good opportunity to display your products and business, and generate sales leads. Our guide to exhibition success.

'Do' and 'Don't' written in a notepad with light bulbs surrounding it

Dos and don'ts when exhibiting

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.

An exhibition

Dos and don'ts when visiting a trade show

Even if you aren't exhibiting, a business exhibition, event or trade show in your industry can offer a brilliant chance to research your market, make new connections and gain inspiration.

Cartoon lectern with multiple TV's portraying an exhibition

Exhibition FAQs

Read answers to frequently asked questions about exhibitions. Find out why you should exhibit, likely costs and how to measure cost-effectiveness.

A small chalk board sat on a table next to a cup of tea and mobile phone

Is your business ready to exhibit?

Exhibiting at trade shows can raise your profile and generate sales, if you're well-prepared. The groundwork you need to put in before going to a trade show, to maximise your success on the day..

A marketer plans his follow up after an event

Planning your follow-up after an event

Unsurprisingly, everyone says that they do follow up after attending business events - but statistics don't bear that out. Simon Naudi explains how to effectively follow up leads.

Paper chain cutout showing a team of people holding hands on fake grass

Create a team networking culture

Good networking generates sales leads and contacts who can help you develop your business. But how do you get your employees to network effectively?

How I conquered my networking nerves

How I conquered my networking nerves

Even seasoned networkers get butterflies when they walk into a room full of people. Charlie Lawson advises on how to overcome your networking fears.

Group of employees in suits networking with each other

How networking benefits my business

Anita Brightley-Hodges, creative and managing director of Kent-based Brightley-Hodges Associates, explains how networking benefits her business.

Penguins: business networking

The power of networking

Networking is a business and personal marketing tool that will deliver your overall business and marketing strategy. Lay your foundations for success.

Graffity saying 'Who are you?'

What's your personal brand?

People don't only have perceptions about products, services and organisations - they also develop perceptions about the people they meet.

Exhibiting - checklist

Exhibiting - checklist

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.