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It's tough in a recession, but what about surviving two world wars, and the Great Depression? Meet the businesses that have been through it all.

A professional profile is an essential part of your sales and marketing toolkit. It can bring your company to life and demonstrate your credentials.

LinkedIn offers a range of useful advertising options and the ability to target messages to niche audiences. Luan Wise explains how it works.

What is direct marketing?; how to get results from direct mail, leafleting, email marketing campaigns and text marketing.

Good customer care needs a personal touch, but businesses must ensure that client hospitality is “proportionate” or risk prosecution.

We're not all natural-born salespeople, so we share some simple steps that can help you negotiate better sales.

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[