Marketing strategy

Symbol of a shopping trolly on a computer key representing online shopping and ecommerce

Article

Selling on eBay and Amazon

Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.

Online marketing

Social media

Media advertising

A virtual advert appears in the sky over the city

Article

Q&A: The future of outdoor advertising

Augmented reality is opening up possibilities in OOH advertising - even for small businesses. Daniel Siden of Lightvert explains one new development.

Customer care

Man in suit reaching out to build rapport with a customer

Article

Building rapport with your customers

Customer-facing functions need to get to know customers on a one-to-one basis, so they can anticipate customers' requirements and exceed expectations.

Sales

Don't compete on price

Article

Don't compete on price

Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.

Market research

Direct marketing

Exhibitions and events

PR

How to create press and media coverage

Article

How to create press and media coverage

Discover the four key ways that you can get press and media coverage - PR is a great way for small businesses to raise their profile and get noticed.