Marketing strategy

Online marketing

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Article

Employing a copywriter

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

Social media

Media advertising

Customer care

Sales

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Article

Closing a sale

Having the right information about your customers can help to seal a deal. There are four key types of information that can help you make a sale.

Market research

Direct marketing

Exhibitions and events

PR

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Article

Using PR to improve your business FAQs

19 FAQs explaining how to use media coverage to publicise your business, its products and its successes, and how to make the most of your PR efforts