Marketing strategy

Group of people sat around a 'Branding' brainstorm on a large piece of paper

Article

Branding on a shoestring

Every business has a brand that it needs to promote and protect. Even with only a small budget, small firms can create their own powerful brand.

Online marketing

The secret to good writing? Keep it simple

Article

Secrets of good writing

Marketing guru Drayton Bird explains how to write copy that has the power to persuade.

Social media

Media advertising

Writing an advertisement - checklist

Article

Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Customer care

A small dog sitting on a front door mat with writing on it saying welcome

Article

How to win back old customers

Keeping sales flowing is a big challenge when people are spending less. Rather than chasing new customers, it can be economical to revisit old leads.

Sales

FAQs

Sales promotions FAQs

Sales promotion is a method of increasing sales over the short term: usually a special offer which is available for a limited period only. 10 FAQs.

Market research

New product development

Article

New product development

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.

Direct marketing

Orange melon cut into 12 segments

Article

The art of customer segmentation

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.

Exhibitions and events

PR