Telemarketing can be a very cost-effective approach to sales. Telephone sales calls are faster and lower cost than visiting customers in person.

Telesales - overview

How to work out whether telesales is right for your business, and make it work for you with effective planning and staff training.

Shelves containing lots of coloured telephones representing telephone marketing calls

Telephone marketing

Many businesses use telephone marketing to communicate with customers. Any firm that sells direct usually handles enquiries and orders over the phone.

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Ten tips for approaching cold leads

Cold leads are difficult to convert into buyers. So how do you approach a cold lead to give yourself the best chance of making a sale?