Telesales

How to work out whether telesales is right for your business, and make it work for you with effective planning and staff training.

Many people hate cold calling, but sometimes there is no alternative when you need to attract new customers. Expert Andy Preston provides advice.

Many businesses use telephone marketing to communicate with customers. Any firm that sells direct usually handles enquiries and orders over the phone.

There are many ways to keep in contact with customers. But your office phone system can improve customer service, increase sales and boost profits.

Useful FAQs on using telemarketing for your business, from planning a campaign and deciding on a script to costings and incentivising staff.

Cold leads are difficult to convert into buyers. So how do you approach a cold lead to give yourself the best chance of making a sale?