Sales tools and technology

Customer data management and mobile tech are vital in today's sales landscape. Our guide to the basic tools available to improve sales success.

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

Having the right information about your customers can help to seal a deal. There are four key types of information that can help you make a sale.

Sales forecasting is essential for short and medium-term business planning. An accurate forecast can help you manage your cashflow.

What is augmented reality? Discover how it brings products to life and the advantages it offers both consumers and retailers.

A guide to customer relationship management - CRM - and how can it help your small business

There are many ways to keep in contact with customers. But your office phone system can improve customer service, increase sales and boost profits.

Whatever business you're in and however small your firm, CRM can help you to manage problems more effectively.

Good customer service can turn customers into evangelists for your product or service, spreading the word and bringing in new business.

It’s more cost-effective to cultivate existing customers than look for new ones. CRM can help you sell more to your existing customers.