Sales tools and technology

Some sort of customer database is vital if you want to improve sales success. Our guide to the basic tools available to manage customer details.

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

Having the right information about your customers can help to seal a deal. There are four key types of information that can help you make a sale.

Sales forecasting is essential for short and medium-term business planning. An accurate forecast can help you manage your cashflow.

Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales.

There are many ways to keep in contact with customers. But your office phone system can improve customer service, increase sales and boost profits.

Whatever business you're in and however small your firm, CRM can help you to manage problems more effectively.

Good customer service can turn customers into evangelists for your product or service, spreading the word and bringing in new business.

It’s more cost-effective to cultivate existing customers than look for new ones. CRM can help you sell more to your existing customers.