Sales tools and technology

The right sales tools improve sales success rates, whether you use a customer database or sophisticated customer relationship management (CRM).

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FAQs

Marketing with your database FAQs

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

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Article

Closing a sale

Having the right information about your customers can help to seal a deal. There are four key types of information that can help you make a sale.

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Article

Create an effective sales forecast

Sales forecasting is essential for short and medium-term business planning. An accurate forecast can help you manage your cashflow.