Marketing essentials

Online marketing

Social media

Advertising

Small business team working on a direct marketing campaign

Article

What is direct marketing?

What is direct marketing?; how to get results from direct mail, leafleting, email marketing campaigns and text marketing.

Customer care

A businessman waits in the reception of a big client

Article

Working with a big client

If you rely on one big customer for much of your trade, it is critical to build on the relationship to retain their business and win future sales.

Sales

Market research

Market research for small businesses

Article

Essential guide to market research

The essential guide to market research for small businesses, covering desk research, field research, qualitative research and quantitative research

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[