Relying on too few customers can leave you vulnerable - losing just one could mean a cash flow crisis. By consistently making an effort to bring in new business, you'll reduce your risk of failure and grow your business in a sustainable way. Here are nine tips to help you win new business
You don't have to pay for market research, but you do need a good idea of your target market. Build a profile of potential customers - in particular, think about what they want and how you can appeal to them. Always aim to offer something unique or better value for money than your competitors.
2. Give incentives to existing customers
Offer discounts on future purchases or even commission, if your existing customers introduce new customers to you. Word-of-mouth recommendation is the most potent form of advertising, so surpass customers' expectations where possible.
3. Freshen up your image
4. Go back to basics
Put up flyers up in local shops. Distribute leaflets and provide introductory offers. A direct mail campaign or an email marketing campaign can also be an effective way to reach new prospects; be sure to observe data protection rules if you go down this path.
5. Advertise on a budget
Could your advertising strategy be improved? Give free advertising on your website to non-competitors who return the compliment. If you do pay for advertising, try to negotiate cheaper rates. Pay-per-click advertising online can be targeted and cost-effective.
6. Get in the news
Go to trade events and speak to as many people as possible. Get involved in local business associations and events. Would closer involvement in your local community be good for business? Online networking can also generate sales.
8. Find new sales channels
Maybe it's time to start selling online, if you aren't already. This could enable you to reach many more customers and to sell round the clock.
9. Set targets
To judge how successful your new business drive has been, you'll need benchmark goals. For example, you might aim to attract enough new customers to increase profit by 10% over 12 months. Remember to keep your targets realistic.
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