Marketing essentials

"Find your niche" written on a notepad

Article

How to set up a niche business

Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend finds out how small can be beautiful.

Online marketing

Woman's hands typing on a laptop

Article

Write effective website copy

Your website content should do more than just present information. It needs to engage the reader, boost your rankings and reinforce your brand.

Social media

Market research

Woman's hand holding a test tube with blue liquid in

Article

Why you must test for success

When it comes to product development, you cannot afford to get too personal. To give it the best chance in the market, you need an objective view.