Not sure how to write your marketing plan, or even where to start? This template marketing plan can help you understand the key issues to cover
What is a marketing plan?
A marketing plan sets out exactly what your marketing goals are and how you're going to achieve them. Taking time to plan your marketing can help you get the best return on your marketing spend.
Elements of a marketing plan include:
- your marketing goals;
- your target customers;
- your USP (unique selling proposition);
- SWOT analysis looking at your market and competitors;
- marketing channels;
- your budget.
This will help you identify key marketing activities and the next steps to take.
Free marketing plan template
Our marketing plan outline will show you exactly what to include. Download a free marketing plan template which you can customise