Pricing

Your business needs to get pricing right. The basics on the different pricing strategies you could use, and what you need to consider.

Your prices can have a dramatic effect on sales and profits - the right price is competitive while protecting your profit margins. Our overview.

Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.

When you are selling, how do you handle the objection that you are too expensive? Here are four ways to help you sell without having to cut prices.

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

Regular sales are vital for your business. So how can you ensure your products and services remain keenly priced and relevant to your market?

Pricing a service can be trickier than pricing a product. Getting it right means accurately valuing your time and expertise. Pick up other advice.

Increasing prices involves risk, but if you handle things carefully you can avoid upsetting customers, while achieving your goal of boosting margins.

Need-to-know answers to ten questions frequently asked by small-business owners when they need to set prices for their products or services.

Ask people to pay too much and they will stop buying: too little and your profit margin slides. Here are seven ways to price your product accurately.

Firms are always searching for ways to trim their costs and increase their revenue, in good times and in bad. Make your business leaner and fitter.

Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.

Value-based pricing is about coming up with a price that your customers are willing to pay. Pricing strategist Mark Stiving explains.

Providing quotes for new customers is time-consuming and not always successful. Ben Dyer explains how to improve your conversion rate.