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Content is at the heart of today’s marketing strategies as websites and blogs demonstrate expertise, sell services and grow professional businesses.

Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.

The best apps for small businesses to make managing social media easier, including social media management software and content creation tools.

Market research expert Rob Sheldon explains the differences between qualitative and quantitative research and the role they play in market research.