Do a SWOT analysis

A SWOT analysis is a simple but powerful tool that can help you gather information to make a proper assessment of your business and your market.

Do a SWOT analysis - overview

Where to start with SWOT analysis, what to include, where to find the information and how to use it to help your business survive and thrive.

SWOT analysis

Essential guide to SWOT analysis

The essential guide to doing a SWOT analysis for your small business, identifying strengths, weaknesses, opportunities and threats.

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How to compete with bigger rivals

Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

A man and woman having a meeting over a desk about being reliant on a single customer

I'm too reliant on a single customer

Reliable customers are the lifeblood of every business. However, it can be risky to rely on them - if their business flounders, so might yours.

Benchmark your business

Why benchmark your business?

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.

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