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Creating an authentic brand for your small business that matches your USPs with your customers’ needs to create a powerful brand identity.

Content is at the heart of today’s marketing strategies as websites and blogs demonstrate expertise, sell services and grow professional businesses.

Online social media platforms such as Facebook and Twitter have moved into the business mainstream - but the law isn't always clear.

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

The quality of your delivery service can make or break your ecommerce business. Chloe Thomas on how to improve deliveries and boost online sales.

Being sensitive to the body language of prospective customers is a useful skill for salespeople if they want to capitalise on selling opportunities.

Market research expert Rob Sheldon explains the differences between qualitative and quantitative research and the role they play in market research.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[