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Sharon Tanton
23 Clifton Wood Crescent, Clifton Wood
Sharon is a freelance copywriter and marketing consultant who has been helping businesses find the right words to connect with their clients and customers for over a decade. She writes web copy, brochures, newsletters, case studies and blogs that help businesses sell.
Before writing for businesses, Sharon worked in radio and television production, and is skilled at finding the best way to tell the story. She understands that good editing is crucial, as less is very frequently more. All successful writing makes connections with its readers. Originality, lateral thinking, and vision count for a lot.
Sharon has been helping businesses communicate with their staff and customers for more than ten years, working as the brand manager of an award-winning agency team and for her own clients. She specialises in creative copy for design agencies, and works with businesses to get their branding and editorial right.
Sharon believes that creating and sharing well-written content is the best way for businesses to market themselves. She collaborates with fellow Donut expert Sonja Jefferson at Valuable Content to plan and create compelling copy that helps businesses define and communicate their offer in the way their buyers value most.
Pushing the boundaries and coming up with new content that continues to surprise, intrigue and delight your audience can tie you in knots. So here, with apologies to a certain series of best sellers, are my 50 shades of content....
The business case for having a good website packed with valuable content is very strong. Many people now realise that 60% of a sale happens before clients get in touch (or don’t — as the case may be). Your website plays an increasingly important part in the path to new business....
Why does good writing on websites resonate? Often writing strikes a chord because the writer seems to encapsulate something you were already thinking. They capture an idea that was swirling around in your mind, and they skewer it perfectly. That’s it, you think! That’s what I meant to say!......
Chances are the most viewed pages on your website are About Us and your client list. Who are you, and who trusts you with their business? Two key things that potential clients want to know before getting in touch....
Many small business owners feel uncomfortable about marketing. Some positively hate it....
Packing your site with valuable content is the best way to showcase your operation – and case studies are the kings of valuable content. Demonstrating how you add value, case studies bring your website to life, and will always be clicked on by prospective buyers....
There’s no doubt about it, the business world has woken up to marketing with valuable content as a way of attracting leads and boosting sales. But while everyone is talking about it, not everyone is getting it right....
Here are my top five tips for creating a clear business voice:......
It’s good to be able to vary your copy style — different styles for different tasks....
We write a lot about the need to talk about your business in a way that’s free from jargon, in language that your clients understand. It’s all about being likable and making connections....
We all want to be remembered and recommended. The best leads come via our contacts, because the ground-work is already done; you’ll already have been talked up, so there’s less explaining to do. Your website should fill this role of referrer too, it should be full of useful content — ......
When you’re trying to sell your home, estate agents recommend clearing out the clutter to show off your best features. I think the same applies to your home page. It’s the first place new visitors land, so you want to make a good impression....
With 800 million users worldwide, and operating in 70 languages, Facebook has become the world’s meeting place. Big brands like Coca-Cola and McDonalds have embraced it, your customers and clients probably have personal accounts, setting up a page is free, and very easy....
When it comes to valuable content, case studies have the potential to punch way above their weight. Like all good content, they can inform, educate and entertain. But they go much further than that — they have the power to persuade and sell (in a very valuable way)....
If you work in web design you’ll be familiar with Lorem Ipsum. If you don’t, all you need to know is that it’s the placeholder copy that designers use to fill in text boxes on work in progress....
A funny thing comes over some businesses when they start putting together their web copy. Rather like having a posh “telephone voice”, they write about themselves in an artificially “proper” way....
Business writing can feel like a balancing act. On the one hand you want to get your point over in an engaging way, on the other you want to appear professional. So how do you get it right?......
