Sharon is a freelance copywriter and marketing consultant who has been helping businesses find the right words to connect with their clients and customers for over a decade. She writes web copy, brochures, newsletters, case studies and blogs that help businesses sell.
About Sharon Tanton
Before writing for businesses, Sharon worked in radio and television production, and is skilled at finding the best way to tell the story. She understands that good editing is crucial, as less is very frequently more. All successful writing makes connections with its readers. Originality, lateral thinking, and vision count for a lot.
Sharon has been helping businesses communicate with their staff and customers for more than ten years, working as the brand manager of an award-winning agency team and for her own clients. She specialises in creative copy for design agencies, and works with businesses to get their branding and editorial right.
Sharon believes that creating and sharing well-written content is the best way for businesses to market themselves. She collaborates with fellow Donut expert Sonja Jefferson at Valuable Content to plan and create compelling copy that helps businesses define and communicate their offer in the way their buyers value most.
Packing your site with valuable content is the best way to showcase your operation – and case studies are the kings of valuable content. Demonstrating how you add value, case studies bring your website to life, and will always be clicked on by prospective buyers.