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Robert Craven

The Directors' Centre

Keynote speaker, author and MD

18

Contributions

The Directors' Centre

1 The High Street, Woolley


Bath
BA1 8AR

About the company

The Directors' Centre offers brighter, gutsier, business consulting from 'been there, done it' advisers - straight talking, honest, practical people who will help you take your business to the next level. Free of business school BS, they focus on significantly improving sales, profit and shareholder value.

About Robert Craven

Robert is a man who has been there and done it, having set up his first business at the age of 21. Having run restaurants, sound recording studios and training companies, he went on to become Director of Entrepreneurial Business at Warwick Business School. He is now the Managing Director of The Directors' Centre, a management consultancy for fast-growing businesses. Robert works with ambitious directors who feel that they could be doing even better. The Financial Times recently cited Robert as the 'entrepreneurship guru' - this is a man who is known for his no-nonsense practical approach to growing businesses. As a keynote speaker his style is challenging, honest and goading; free of business school hyperbole, he makes his audience think. Robert is the author of Kick-Start Your Business, with a foreword by Sir Richard Branson, and his latest book is Beating the Credit Crunch.

ROBERT'S CONTRIBUTIONS

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A Truly Remarkable Business - One Worth Talking About

Where there's a great experience then there's probably great care. ...

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Has your business got 'five-year-old-itis'?

About 95 per cent of businesses I see at the moment have what I call “five-year-old-itis”. ...

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How To Avoid Going Bust In 2014

What can we learn from what is going on around us?... ...

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How to make your product buzz buzz buzz

How do you know if your product is creating a buzz? While the following list is far from definitive, it suggests key factors that determine the level of buzz about your product/service. It should be most of the following:... ...

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Is digital actually a threat to your business?

One should not confuse the pervasiveness of digital with its importance to business. ...

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Is the customer king? Tired old cliché or still as relevant as ever?

“You cannot say ‘the customer is king' in this day and age...” That was the feedback I was given recently. “It’s so 1985.”... ...

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Lousy rotten customers

The pompously named “customer/client relationship teams” just don’t get it. In fact, the majority of the marketing team don’t get it. That certainly applies to many corporates but it could equally apply to small firms like yours — so read on. ...

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Quick fix Vs proper fix

I would love to think that the world has finally had enough of get-rich-quick, instant-gratification programmes that promise instant painless solutions at the click of a credit card payment — solutions to what are, in effect, deep-seated issues we have in our businesses, (eg have we got the rig... ...

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Success = ?

What some recent clients had missed:... ...

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Ten ways to keep your customers happy (and make money!)

Ten ways to keep your customers happy ...

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The customer is king!

Professional advisers still need to learn that customer is king. ...

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The secret of high-performing service firms

There is a group of professional service firms (PSFs) that grow nine times faster than the average. They are 50 per cent more profitable than the average. Doing the research for the new Grow Your Service Firm book, it was easy to see that high-performing service firms are the ones that have clients... ...

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The secret to making your service firm stand out from the crowd

When most firms in your industry look pretty similar (actually almost identical) then why should people bother to buy from you when they can buy from the competition?... ...

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The truth about marketing to women

Marketing expert Robert Craven believes firms which don’t change their approach to marketing to women will get left behind. But not everyone agrees. ...

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What separates the successful from the failures?

Spring 2008 saw the completion of the Magic Million survey, a report examining how successful businesses break through the million pound turnover barrier. There were certain key characteristics that these businesses exhibited that separated them out from those that never got that far. ...

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Why social media is anti-social

Why do they call it social media? It is anything but social. It is antisocial. ...

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Why two is the only thing that matters

1.  There seem to be two stereotypes of “entrepreneur” co-existing in the world (yet they are treated as one homogenous group):... ...

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Why you are not paid what you are worth

If you are not getting paid what YOU think you are worth then I suspect that there are a number of possible reasons. ...