Mac Mackay

Mac Mackay

Duncan Alexander & Wilmshurst

Managing Partner



Duncan Alexander & Wilmshurst

PO Box 6999



About the company

Founded in 1992, Duncan Alexander Associates had a clear mission: to provide ‘contract colleagues’ to see the way to enhance organisational performance. Following early success they acquired John Wilmshurst Marketing Consultants, and Duncan Alexander & Wilmshurst (DAW Ltd) was formed.

About Mac Mackay

‘Seeing the way...’ describes DAW’s business advice. Whether that's finding more about your customers - their needs, wants, and desires - or finding more about your organisation and how well it delivers its promise, you'll get a bespoke service giving you clear answers to searching questions. From there, DAW will build customer-focused strategies giving you a sustainable competitive advantage. And since those strategies will be delivered through your people, they will help you select and retain the best. ‘Showing the way...’ describes DAW Ltd’s training solutions. Their aim is to help you develop your people by providing coaching or mentoring for one individual or a series of training events for your whole team - in marketing, advertising, sales, management, leadership and customer care. And as 'contract colleagues', they are flexible to suit the way that you want them to help you.


Man in suit reaching out to build rapport with a customer

Building rapport with your customers

Customer-facing functions need to get to know customers on a one-to-one basis, so they can anticipate customers' requirements and exceed expectations. ...

The word service in a dictionary

Essential customer service skills

Customer care is fundamental to any business - but how do you measure up? What are the specific skills you need to ensure you perform well? ...

Male mechanic in a blue boiler suit in front of a white car with the bonnet up

How positive is your attitude to customer relationships?

Is your attitude to customers negative or positive? Can you relax into a customer relationship and build rapport? Take this quiz to find out. ...

Customer holding a chip and PIN machine while using their credit card

How to sell more to your retail customers

While many businesses put a lot of effort into trying to attract new customers, they risk missing the chance to sell more to existing customers. ...

Service - repair, shop neon

Techniques for dealing with customer complaints

With customer complaints, you are often resolving situations which are not your fault. Mac MacKay shares useful techniques to help handle things. ...

File folders

Understanding how customers make purchases

Your CRM system may hold valuable information about your customers that will help you to understand how they make purchasing decisions. ...