Expert image

Mac Mackay

Duncan Alexander & Wilmshurst

Managing Partner

6

Contributions

Duncan Alexander & Wilmshurst

PO Box 6999

Daventry

NN113ZT

About the company

Founded in 1992, Duncan Alexander Associates had a clear mission: to provide ‘contract colleagues’ to see the way to enhance organisational performance. Following early success they acquired John Wilmshurst Marketing Consultants, and Duncan Alexander & Wilmshurst (DAW Ltd) was formed.

About Mac Mackay

‘Seeing the way...’ describes DAW’s business advice. Whether that's finding more about your customers - their needs, wants, and desires - or finding more about your organisation and how well it delivers its promise, you'll get a bespoke service giving you clear answers to searching questions. From there, DAW will build customer-focused strategies giving you a sustainable competitive advantage. And since those strategies will be delivered through your people, they will help you select and retain the best. ‘Showing the way...’ describes DAW Ltd’s training solutions. Their aim is to help you develop your people by providing coaching or mentoring for one individual or a series of training events for your whole team - in marketing, advertising, sales, management, leadership and customer care. And as 'contract colleagues', they are flexible to suit the way that you want them to help you.

MAC'S CONTRIBUTIONS

News image
ARTICLE

Building rapport with your customers

Customer-facing functions need to get to know customers on a one-to-one basis, so they can anticipate customers' requirements and exceed expectations. ...

News image
ARTICLE

Essential customer service skills

Client care is fundamental to any business - but how do we measure up? What are the specific skills we need to ensure we perform well? ...

News image
TOOL

How positive is your attitude to customer relationships?

Is your attitude to customers negative or positive? Can you relax into a customer relationship and build rapport? Take this quiz to find out. ...

News image
ARTICLE

How to sell more to your retail customers

While many businesses put a lot of effort into trying to attract new customers, they risk missing the chance to sell more to existing customers. ...

News image
ARTICLE

Techniques for dealing with customer complaints

With customer complaints, you are often resolving situations which are not your fault. Mac MacKay shares useful techniques to help handle things. ...

News image
ARTICLE

Understanding the buying process

Your CRM system may hold valuable information about your customers that will help you to understand how they make purchasing decisions. ...