Derek Williams

The WOW! Awards

Managing Director



The WOW! Awards

Business And Technology Centre, Bessemer Drive



About the company

The WOW! Awards is the UK's only national award for customer service based purely on customer nominations.

About Derek Williams

Derek is creator of The WOW! Awards, as well as an international speaker and author on customer service. He is the past chief executive of the Society of Consumer Affairs Professionals in Europe.



Creating a customer loyalty scheme

Customer retention is vital and a customer loyalty scheme is an effective way to keep customers coming back for more. ...


How Richard Branson handles customer complaints

Once in a while every business is going to receive a customer complaint. And, as customer-focused business people, we have to be ready to respond. ...


How to dazzle your customers

Research reveals that businesses with good service grow twice as fast as those with poor service. Here's some tips to help you dazzle your customers. ...


Integrity - the secret of good customer service

When the Marketing Donut asked me to make a short contribution to their customer service manifesto for small businesses, I struggled to keep it brief. That's because I think there are three customer service ingredients that are critical to every business, and they are all connected - leadership, com... ...


Why technology alone won't improve your customer service

However up-to-the-minute your technology is, the human touch is far and away the best way to keep customers happy and generate more business. ...