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The Marketing Gym Ltd
The Marketing Gym is an award-winning small business marketing company, specialising in 'marketing on a shoestring'. Services include results-focused copywriting - adverts, press releases, newsletters, sales letters, advertorials and teaser campaigns, practical marketing planning, developing and implementing highly targeted tactical campaigns, and marketing, PR and exhibition skills workshops.
Dee is a chartered marketer with 25 years’ marketing experience. She writes for many business and trade magazines and has won five national awards for generating the highest reader responses to her press releases, adverts and advertorials.
In December 2008 she wrote her first book Powerful Marketing On A Shoestring Budget For Small Businesses, after finding a gap in the market for a small business book that was neither academic nor superficial in its content. Her latest book is The 15 Essential Marketing Masterclasses For Your Small Business. She has also filmed for the BBC as a marketing entrepreneur.
Dee is passionate about the benefits that marketing can bring to a small business and speaks regularly to audiences of all sizes, sharing marketing tips and small business case studies. She is not looking to increase her client base, looking instead to carry the message in her book and through being a guest speaker at small business events.
Dee believes that with a little time, persistence, creativity and marketing know-how, a small business can get incredible results from their marketing - on a shoestring budget.
Is this a blog from a professional marketer, or a thinly disguised rant from a miffed customer? I don't know, but after a visit to my local coffee shop this morning, I felt compelled to share a few thoughts on the subject of... smiling....
Direct mail is making a comeback allowing SMEs to proactively target customers rather than waiting to be found online, says Dee Blick....
Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales....
If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview....
I've recently started twittering, for no reason other than, well, to partake in something that has grabbed millions of people around the globe. As an alleged marketing entrepreneur, I was beginning to feel distinctly uncomfortable whenever the subject of Twitter came up, and I knew that I wasn't par......
Do you shy away from PR because you don't have a big budget? PR can be done on a shoestring and small steps can bring big rewards....
The truth is there's no such thing as a marketing miracle. Businesses that get it right reap the rewards with sales galore, by doing these 13 things....
Best-selling marketing author Dee Blick explains how to find new groups of prospects in seven steps so you can convert them into customers....
I recently attended a talk by a business consultant where the advice he gave on the subject of price was flawed. He suggested that the audience (a mixed gathering of local small businesses) increase their prices by 12.5%....
Marketing expert Dee Blick tackles the thorny issue of how to raise your prices without upsetting your existing customers and losing business....
There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed....
Lapsed customers can be a sales goldmine if you know how to approach them. Dee Blick shares some positive experiences of winning back old customers....
