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Dave Chaffey

Smart Insights

Author, consultant and professional trainer

Smart Insights

About the company

Smart Insights offer consulting and training for all core digital marketing activities including communications strategy, search, social media marketing, email marketing and customer experience. Their approach is based on deep understanding of analytics and customer insight to identify quick wins and long-term customer needs.

About Dave Chaffey

Dave Chaffey is a prolific author, consultant and professional trainer specialising in digital marketing strategy and optimisation. Dave has been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of marketing. Dave delivers fast-paced, practical workshops based on his 15 years of digital consulting experience. Recent in-company training and consulting assignments include B2C and B2B organisations including 3M, BP, CIPD, Fellowes, HSBC, Mercedes-Benz and Tektronix. His areas of expertise include digital strategy, email marketing, search engine optimisation (SEO) and conversion optimisation. Dave is author of five best-selling business books including Internet Marketing: Strategy, implementation and practice; E-business and E-commerce Management; eMarketing eXcellence (with P R Smith) and Total E-mail Marketing. Many of these books are now in their fourth edition and translations include Chinese, Dutch, German, Italian and Serbian.