Chloë Thomas

Chloë Thomas

eCommerce MasterPlan

Author and podcast host



eCommerce MasterPlan

About the company

eCommerce MasterPlan helps online retailers solve their marketing problems.

They produce podcasts, books, and the occasional virtual summit that all provide the advice, inspiration and more to enable businesses to plot their path to growth. 

Podcasts include the multi-award winning eCommerce MasterPlan Podcast, and the marketing-focused Keep Optimising Podcast.

About Chloë Thomas

Chloë has been working in eCommerce since 2003. Client side, supplier-side, as a consultant she experienced many many different types of eCommerce marketing over the years.

Now she focuses on helping eCommerce business owners and marketers via her books and podcasts. Author of five eCommerce focused books including the international best-seller 'eCommerce Marketing: How to Get Traffic that BUYS to Your Website'.


Young girl lying on the floor wearing glasses buying items off Ebay on her laptop

Eight top tips for selling online

Selling online involves more than just building a website and listing your products or services. Get advice on how to sell online. ...

How your delivery strategy can increase your ecommerce sales

How a delivery strategy can boost ecommerce sales

The quality of your delivery service can make or break your ecommerce business. Chloe Thomas on how to improve deliveries and boost online sales. ...

Shopping basket over flowing with boxes and gifts

How to deal with shopping cart abandonment

Ecommerce expert Chloe Thomas explains how to win back customers that have abandoned their online shopping carts. ...

mobile website

Turn website visits into more sales

How do you turn online browsers into buyers? Ecommerce expert Chloe Thomas explains how to persuade more website visitors to buy your products. ...