Running a direct mail campaign

Running a direct mail campaign can offer a healthy return on investment for many small businesses. Find out how to improve your chances of success.

Using direct marketing - checklist
Article

Using direct marketing - checklist

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

Three red arrows have hit a target saying direct mail
FAQs

Direct mail FAQs

FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.

First class stamp on an envelope - Direct mail on a shoestring
Article

Direct mail on a shoestring

Email marketing has become the default marketing tool for SMEs. But there is still a place for direct mail — and it doesn't have to cost the earth.

Article

Getting the measure of your marketing

Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Experience explains how to measure your marketing.

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Article

How to create successful mailings

Good mailings can help to boost immediate sales but great mailshots can help you understand your customers and develop lasting relationships.

Tool

Postage printing online service

Use this helpful online service from Royal Mail to print postage labels from the comfort of your own office without needing to buy stamps.

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Royal Mail mailing services

Find the right Royal Mail mailing services for your business needs. You can obtain online quotes, plan your mailings and marketing campaigns.

Old wooden door with a letter box
Article

Direct mail and email marketing

Direct mail and email can be cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.