Creating a mailshot

Your mailshot has to stand out from the other post on the doormat. It must have a clear and simple message and grab the attention of the recipient.

A row of colouring pencils on a wooden table

Creating a mailshot - overview

Your mailshots need to maximise responses - from catching attention to clearly communicating your offer and what to do next. Our guide to the basics.

Businessperson in the process of writing a mailshot

Essential guide to writing a mailshot

A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.