Creating a mailshot

Your mailshots need to maximise responses - from catching attention to clearly communicating your offer and what to do next. Our guide to the basics.

A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.

Marketing flyers are a great way to promote your business in your local area; here’s how to produce your own leaflets.

How do you talk to your customers in your marketing communications? Often, how you say something is just as important as what you are saying.

Writing to customers and prospects, via email, leaflets or direct mail, can be an effective way to promote your business. Here's how to get results.