Direct marketing

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

For a successful direct mail campaign you need to target the right customers and make it easy for them to respond. Our overview of the basics.

Your mailshots need to maximise responses - from catching attention to clearly communicating your offer and what to do next. Our guide to the basics.

To get results from direct marketing you need a targeted, clean and up-to-date mailing list that complies with regulations. Read our introduction.

The basics you need to know about leafleting to advertise your local business - how to create, distribute and measure response to your flyers.

More than 90% of UK adults have a mobile phone, and it goes everywhere with them - making it the ideal way to get your messages read. Our overview.

Direct mail and email can be cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.

Any business that handles and stores data and uses it for marketing purposes needs to make sure they're doing so legally.

Kay Phillips of SMS marketing specialists 24X highlights ways that texting can help you spread the word about your products and services.

Alastair Shortland of Textlocal.co.uk gives his top ten tips on giving your mobile marketing campaign a better chance of achieving your objectives.

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.

Writing to customers and prospects, via email, leaflets or direct mail, can be an effective way to promote your business. Here's how to get results.

Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.