Direct marketing

Direct marketing is about making direct contact with customers to promote your products or services using email, text, telemarketing, mail and leaflets

How to run a targeted direct mail campaign that brings in new business.

How to create a compelling marketing mailshot to maximise response and make more sales.

To get results from direct marketing you need a targeted, clean and up-to-date mailing list that complies with regulations. Read our introduction.

Leafleting or door-drop marketing allows you to promote your business to local customers cost-effectively.

More than 94% of UK adults have a mobile phone, and it goes everywhere with them - making it the ideal way to get your messages read. Our overview.

Are you handling customer data legally and is your marketing database up to code? Find out with this checklist.

How to use a database to improve customer service and to support your marketing and sales efforts.

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

Ten top tips on giving your mobile marketing campaign a better chance of achieving your objectives.

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.

Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.

It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.

Marketing flyers are a great way to promote your business in your local area; here’s how to produce your own leaflets.

Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.

Big data can give you insights into your customers and improve your marketing and sales results.

Frequently asked questions about buying print, the design process, photography, keeping prices down and what to do if you're not satisfied.

The key questions you need to answer to develop a successful customer segmentation strategy.

FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.

How to measure your marketing to optimise results and boost response rates

How do you talk to your customers in your marketing communications? Often, how you say something is just as important as what you are saying.

A guide to customer relationship management - CRM - and how can it help your small business

QR codes are a great way to give your customers easy access to your website from their mobile phones as part of an online marketing strategy.

Marketing guru Drayton Bird explains how to write copy that has the power to persuade.

SMS marketing can be effective, but there’s more to it than just sending texts. So how do you choose the right provider and ask the right questions?

FAQs on all aspects of telemarketing for small businesses

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.

John Keating of Databroker explains how to source a mailing list for your marketing that is fit for purpose.

Writing to customers and prospects, via email, leaflets or direct mail, can be an effective way to promote your business. Here's how to get results.