Direct marketing

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

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Direct marketing - overview

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

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Creating a mailshot - overview

Your mailshots need to maximise responses - from catching attention to clearly communicating your offer and what to do next. Our guide to the basics.

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Your mailing list - overview

To get results from direct marketing you need a targeted, clean and up-to-date mailing list that complies with regulations. Read our introduction.

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Leafleting - overview

The basics you need to know about leafleting to advertise your local business - how to create, distribute and measure response to your flyers.

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Mobile and text marketing - overview

More than 90% of UK adults have a mobile phone, and it goes everywhere with them - making it the ideal way to get your messages read. Our overview.

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Direct mail and email marketing

Direct mail and email can be cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.

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Marketing by text - checklist

Alastair Shortland of Textlocal.co.uk gives his top ten tips on giving your mobile marketing campaign a better chance of achieving your objectives.

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Marketing with your database

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.

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FAQS

Marketing with your database FAQs

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

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Using direct marketing - checklist

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

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Writing a mailshot

A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.

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Best apps: for social networking

Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.

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The power of door drop marketing

Looking for a cost-effective way to reach new customers? Door drops are not just affordable - they are versatile, highly targeted and effective.

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FAQS

Buying print FAQs

Frequently asked questions about buying print, the design process, photography, keeping prices down and what to do if you're not satisfied.

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Direct mail FAQs

FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.

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Direct mail on a shoestring

Email marketing has become the default marketing tool for SMEs. But there is still a place for direct mail — and it doesn't have to cost the earth.

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Getting the measure of your marketing

Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Experience explains how to measure your marketing.

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How to create successful mailings

Good mailings can help to boost immediate sales but great mailshots can help you understand your customers and develop lasting relationships.

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TOOL

Postage printing online service

Use this helpful online service from Royal Mail to print postage labels from the comfort of your own office without needing to buy stamps.

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Q&A: Mobile marketing with QR codes

QR codes are barcodes that can be read by smartphones. Richard Gauder of CMS Web Solutions explains how they can be used as effective marketing tools.

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Royal Mail mailing services

Find the right Royal Mail mailing services for your business needs. You can obtain online quotes, plan your mailings and marketing campaigns.

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Secrets of good writing

Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.

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SMS marketing: a buyer's guide

SMS marketing can be effective, but there’s more to it than just sending texts. So how do you choose the right provider and ask the right questions?

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Telemarketing FAQs

Useful FAQs on using telemarketing for your business, from planning a campaign and deciding on a script to costings and incentivising staff.

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The art of customer segmentation

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.

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Your guide to buying mailing lists

Buying a mailing list can be fraught with pitfalls. John Keating has eight valuable pieces of advice to help you source the right mailing list.