Direct marketing

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Direct marketing - overview

Direct marketing is about making direct contact with customers to promote your products or services using email, text, telemarketing, mail and leaflets

Your mailing list - overview

To get results from direct marketing you need a targeted, clean and up-to-date mailing list that complies with regulations. Read our introduction.

Leafleting - overview

Leafleting or door-drop marketing allows you to promote your business to local customers cost-effectively.

Mobile and text marketing - overview

More than 94% of UK adults have a mobile phone, and it goes everywhere with them - making it the ideal way to get your messages read. Our overview.

White database with marketing information written on them

Marketing with your database FAQs

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

Marketing by text - checklist

SMS marketing - checklist

Ten top tips on giving your mobile marketing campaign a better chance of achieving your objectives.

Person receiving letter from letter box

Using direct marketing - checklist

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

Closeup of a man holding a green pen pointing at his iPad

Best apps for organising and planning

Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.

Two men holding a clipboard in a print shop

Buying print FAQs

Frequently asked questions about buying print, the design process, photography, keeping prices down and what to do if you're not satisfied.

Three red arrows have hit a target saying direct mail

Direct mail FAQs

FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.

A woman scans a marketing QR code with her smartphone

Q&A: Mobile marketing with QR codes

QR codes are a great way to give your customers easy access to your website from their mobile phones as part of an online marketing strategy.

The secret to good writing? Keep it simple

Secrets of good writing

Marketing guru Drayton Bird explains how to write copy that has the power to persuade.


SMS marketing: a buyer's guide

SMS marketing can be effective, but there’s more to it than just sending texts. So how do you choose the right provider and ask the right questions?

Orange melon cut into 12 segments

The art of customer segmentation

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.