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Here are some simple things you can do to get more footfall and win sales from people who would not otherwise know about your business.

Websites like Rated People, Checkatrade and My Builder put homeowners in touch with tradespeople. Ben Dyer investigates the power of referrals.

A free-to-use tool, Hootsuite can make Twitter management easier, more efficient and effective. We explain how to get the best out of Hootsuite.

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.